Actionable brand and marketing expertise – guided by research, insight, and experience.
What do you do? Why does it matter? Who will care, and how do you reach them?
These seemingly straightforward questions can unlock a brand and marketing approach that will focus your resources, align your team, capture your audience’s attention, and deliver growth.
But finding the answers takes protected time and a healthy dose of objectivity. Things that most business founders and marketing leaders - despite best intentions - don’t have to spare.
When can I help?
You’re starting out.
You’ve got a brilliant idea, product or fledgling business, but you don’t know how to shape your untamed ideas to get users – and investors – as excited as you are.
You’re evolving.
As you’ve grown (through new markets, products, audiences or channels) your brand and marketing efforts have become disjointed, and don’t tell the story of the business you’ve become.
You’ve stalled.
You may be facing new competition, customers with evolving needs, or a shrinking market. You need help plotting your course forward before reinvesting in marketing and product.
Past clients
Kia ora, I'm George. A brand strategist with twenty years of international experience in brand building.
I merge the most useful principles from a broad marketing background; a research-led approach to marketing strategy, the user-centricity of design thinking, the high-impact emotion of advertising, and deep expertise in brand development .
A proud industry generalist, my clients are leaders in tech and telco, public sector and professional services, social enterprises and FMCGs. I've worked across the UK and Europe, the US and Australia, and continue to work internationally from Aotearoa New Zealand